You just got a huge spike in web traffic. Woohoo! But… Was your site prepared for the traffic? Did you see a jump in sales? Did you capture any leads? If your site wasn’t optimized to convert, don’t worry. Not all hope is lost… yet. Read More »
Marketing is a fast-paced industry. You need to dedicate a certain amount of learning time to your industry just to keep up. To rise to the top of your industry, you must be learning even faster than that. One easy way to continue to learn is through free podcasts. Here are my top marketing podcasts, and some tips on how to listen to them more efficiently. Read More »
If you have a LinkedIn account and have been mindlessly collecting connections over the years, now you can put those to good use. You can crossover those LinkedIn connections with Facebook to help boost your marketing efforts. Here are two easy tactics you can execute in under 10 minutes. Read More »
YouTube is the second largest search engine behind Google which makes it a great place to get in front of your audience. One of the best ways to do that is by using a YouTube pre-roll ad, also known as a TrueView in-stream ad. Read More »
All too often marketers get caught creating one-off campaigns without any plan in place. By doing this you’re putting all your eggs in one basket, you’re giving the campaign a lower chance of success, and it isn’t scalable. Read More »
To understand what programmatic advertising is, we first need to understand how traditional online ad buying works.
To buy advertising space on a particular website, you must find a contact, reach out, ask for rates and sizes, negotiate, schedule dates, send over creative, pay a large upfront fee/budget for your campaigns, ensure it’s running, and get stats. Read More »
Facebook now auto generates captions for videos no longer than a few minutes when you upload them! This is only available in power editor currently. It takes a couple minutes to generate, and once it does make sure to review them first and make any necessary edits before you publish your ad. Read More »